Imagine going to live alone forever on top of a mountain. You build a house that no one will visit. Still, you invest time and effort to set up the space where you will spend your days.

    The wood, the dishes, the cushions – everything magnificent. Selected according to your taste.

    This is the essence of great art. We make it with the sole purpose of creating our version of beauty, putting everything of ourselves into each project, whatever the parameters and constraints.

    "We create art so that we can inhabit it."

    The assessment of greatness is subjective, like art itself. There are no rigid parameters. We present ourselves to an audience of one.

    If you think, "I don't like it, but someone will," you are not making art for yourself. You are in the business of commerce, and that's fine; it just might not be art.

    Fear of criticism. Attachment to commercial results. Competition with past works. Time and resource constraints. Aspiration to change the world. And any story beyond "I want to make the best thing I can, whatever it is" is a force that hinders the pursuit of greatness.

    "Greatness generates greatness. It is contagious."